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in recent years, the apparel industry in Quanzhou, frequently came a brand of "terminal enclosure" message in which city where main street. Particularly impressive is that Suzhou, Guanqian Street, a street has more than 10 "Anta" stores; Shanghai Songjiang District close to the north road 500 meters, there are 5 "Anta" stores.
in fact, here in Quanzhou, "the terminal enclosure" movement is also carried out like a raging fire, Motom opened two stores in tayasu Road, and just south of Jun road has basically been Quanzhou sports brand share.
according to industry sources, in fact, almost every enterprise can through a variety of ways, and have to seize the monopoly of various strategic resources, and has the powerful resources of the terminal sales, is out of the low-end market competition trick, the obvious result is right and the other two or three line brand distance. In the face of cruel terminal resources snatch war, how should the two or three line brand deal with it?
subsidy of 150 thousand yuan into the shops
the direct purpose of brand management is the sales and sales profit, the most direct competition in the terminal, the terminal is a war front hand. In the terminal competition, the enterprises in Quanzhou soon discovered that the famous brands in China are not sold in every place. The well-known brands in China are also sold in some places. To reach the maximum profit, we must seize the commanding heights of terminal sales competition.
general practice is that the city can occupy the main business district, certainly not to choose sub district. The retail store is certainly the preferred national 100 shopping malls; in the store layout, enterprises and dealers also spent a lot of thought, not only to choose the flow of people in the best street side, but also choose the door or three door store. In order to put such a strategic intent to implement agents and distributors, many brands of Quanzhou apparel industry has adopted the "enclosure movement" is called "A" shop plan.
like XTEP, 361, Jordan and other measures, as long as the dealer can enter a "100" shopping malls operating more than one year period, the end of the year at least can enjoy the company 150 thousand yuan of special subsidies. These measures soon opened the Quanzhou shoes and apparel brand is difficult to reach the top of KA (retailer) channels, make the brand to enter the brand, enhance brand image and sales performance.
are both to intercept consumers
"A shop project" another important content is the layout of key cities in the main shopping district stores.
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Adidas Originals recently released Stan Smith 2014 and the new color of the new trailer, recently under the famous tennis player Rod Laver specially designed another classic tennis shoes, Rod Laver will also be engraved back. Two designs of the same main pure white shoes, and the collar of the shoe and Rod Laver logo were green and red, vintage feel full. The shoe is expected in April 1st listed.
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2014-3-5 19:25 upload
