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Wenzhou is famous as everyone knows Chinese shoe production base, the famous shoes, there are many well-known brands, such as AOKANG, Kangnai, red dragonfly, yelikon and so on, these brands in recent years has been firmly secured two or three level market, some in the primary market has also achieved good results. In a shoe factory in Wenzhou to create innumerable brand, strong brand is the shoe companies have been talking about the topic and urgent needs.
from 2000 to 2006, almost all of the domestic County, town, and even some prefecture level city was occupied by the Wenzhou brand footwear market. Famous trademarks, leather logo, China famous brand, China well-known trademark, national inspection free products, Chinese real leather shoes Wang and so on, all the honors have basically been Wenzhou shoes enterprises as the bag. This is in recent years, Wenzhou shoe enterprises introduce professional managers of management and management thinking separately. Various media have also spread the brand enterprises in Wenzhou construction achievements, from government to business to the local people, and have a strong desire to create a brand, the brand has the market, there are sales, companies have felt the power of the brand. In this place where everything will follow the trend, the establishment of brand is no exception, some small and medium-sized shoes enterprises will quickly put on the road of brand, for a time, Wenzhou has become a veritable "brand" shoes.
honor the flood doesn't match with the enterprise
embarrassment; according to the understanding of the market, the end of 2006, Wenzhou shoe enterprises well-known trademarks suddenly emerge many business owners are very inspired, have big expansion.
manufacturers, agents, managers of the enterprise in the face of honor almost lost, the expansion of the road ahead...... however, the enterprise ignores its various imperfections. Such as capacity, development, market access, terminal image, team management concept, quality, service, talent allocation, shortage of funds and so on. They begin to imitate a parrot, Nike, Adidas and other international brands business model. Women's shoes to Guangzhou, Chengdu and other places OEM processing, casual shoes to Shishi, Guangzhou and other places processing, gentleman shoes produced, plus from Wenzhou local other shoes processing enterprises. This makes up an empty brand, puts it on the market, sells it, and even opens exclusive stores. As Wenzhou two or three line brand enterprises basically adopt this mode of operation, resulting in the wholesale market of different brands, the same products abound. product homogeneity)
Last season, Jeremy Lin has been wearing Adidas Crazyquick 2 Low PE in the stadium against, and the new adidas CrazyQuick Low 2.5 officially released, the individual special edition also will be exposed. This white is the main color and the shoe body, black dragon totem with the body of the shoe lining, and buckle by gold decoration, Jeremy Lin's Logo is impressively printed on the tongue.
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adidas CrazyQuick Low 2.5 Jeremy Lin Special Edition
2015-2-26 17:25 upload
